Mobile optimized websites allow more customers to be reached at a quicker rate, proving to be very beneficial. We are no longer living in a world where smartphone users can be considered exceptions. And today’s statistics are only half the story, these numbers will be even more skewed towards mobile in the future. Simply put, you need to be thinking mobile-first approach because Everyone is on mobile now and the number would increase in the future. Thus, creating our online identity with the mobile-first approach is the better solution compared to the desktop-based website.
Why Website for mobile-first?
On March 26th, 2018, Google officially announced that they would be using mobile-first indexing. This means that they are going to be indexing websites based on their mobile version- not their desktop version (as was done in the past). This update has come at a time when mobile searches are becoming the majority and desktop searches are becoming the minority.
As we need to reach our prospective customers through search engines, we must follow the rule set by the giants. Having a mobile-first website would give us the benefit of Google’s indexing.
Portability & Usability
A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.
Responsive Design Trend
Google has favored mobile-friendliness in its SERP rankings. mobile responsiveness is more important than ever for pleasing Google and acquiring organic traffic. With Google’s latest major algorithm update, the company enacted significant penalties for websites failing to meet its standards for mobile-friendliness.
If you are serious about improving your organic traffic (or simply not losing it), you need to optimize your website for mobile.
Making Mobile a Priority
According to Google “In 2016, 43% of all website traffic worldwide was generated through mobile phones. It’s true that the importance of mobile-friendly web design has been increasing for the past several years, and that trend doesn’t seem to be slowing down anytime soon.
In the first half of 2018, Google rolled out its new Mobile-First Index, placing more importance on the mobile version of your website by making it the first to be seen in the search results. This means that your website must have a mobile-friendly design.
Online sales, smart devices, and mobile payments are not only changing the way consumers find and pay for goods and services, but they are also changing the way payment processors accept, secure, and facilitate payments.
Google Pay is an excellent replacement for your credit or debit cards. Previously, the only way to use the web-based payment platform for in-store purchases was with a PayPal debit card, or by inputting your phone number and PIN into one of the few compatible terminals in the wild.
To get started paying with PayPal from your Mobile devices, tap the button at the bottom right like you normally would to add a card, then select “Add other payment methods.” PayPal may ask you to load funds to your account if you have not already. Google Pay is currently only able to pull from your PayPal balance for transactions, but eventually, any cards you have saved on your PayPal account will also be supported.
Google has made online payments a whole lot easier. Google Pay has also integrated with several banking apps around the world to make using the system almost seamless. Now, many customers will be able to add cards to Google Pay from their mobile banking apps at the tap of a button. Currently, the number of banks that have in-app integration is limited.
If you make purchases via a web browser — Google Chrome, Safari, or Firefox, or your phone, you’re in luck. Google is adding support for Google Pay for sites that choose to integrate its application programming interface, making the checkout process less of a hassle.
Mobile wallets are one of the fastest-growing trends concerning the future of mobile payment technology. That’s because mobile wallets offer speed, convenience, and security for consumers.
People like to be on their phones. They like to scroll Instagram, Facebook, Snapchat, and many other social media sites. With so many eyeballs on social media, it’s only natural that businesses attempt to market to such a massive audience. They can simply click a shop now button and start buying—all without leaving the app.
Benefits Of Mobile Website
Improve User Experience
People everywhere use Mobile devices to do everything simple information to purchase anything. It changes from an even design to a vertical configuration, bringing on a different display of content and pictures. Responsive website design Controls the webpages to properly fit the screen of the gadget utilized, Contracting the picture and Content sizes rather than keeping a Constant structure.
Increase in Sales
Web-based purchasing is developing amazingly, on an ever-increasing number of Customer are utilizing their mobile devices to buy merchandise on the web. It benefits your reputation. Not just online, but offline as well. People will take note of a website they have a great experience with – and they will also take note of a website they have a bad experience with.
Increased Average Time on Site
As with everything that exists online, it is about time. You have a limited amount of time to capture a website visitor’s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile-friendly, you increase the chance of converting visitors into customers.
Social media referrals are on a mobile
91% of mobile internet access is used for social activities. As social media continues to grow and evolve, it’s finding its primary hub on mobile devices. If your business is involved in social media marketing of any sort, there is a better than average chance incoming traffic will be accessing your site via mobile devices.
Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing. Mobile devices are the preferred way to access content online. As a result, search engines like Google are taking notice. Everything from internet browsing to major purchases is taking place on phones and tablets and you don’t want your business to be ignored.