Mobile-First design can help UI & UX designers create a consonant user experience across all the devices leading to happier users.
Mobile-First optimized websites allow more customers to be reached at a quicker rate, proving to be very beneficial. We are no longer living in a world where 3.8 billion smartphone users in 2020 can be considered exceptions. And today’s statistics are only half the story, these numbers will be even more skewed towards mobile in the future. Thus, creating our online identity with the mobile-first approach is the better solution compared to the desktop-based website design.
Let’s get to it!
Table of Contents
Why Website for Mobile-First?
Mobile-First design is a design strategy that says when you create a website or app, you start by designing and prototyping the smallest screen first and work your way up to larger screens. On March 26th, 2018, Google officially announced that they would be using mobile-first indexing. This update has come at a time when mobile searches are becoming the majority and desktop searches are becoming the minority. As we need to reach our prospective customers through search engines, we must follow the rule set by the giants. Having a mobile-first website would give us the benefit of Google’s indexing.
Mobile-First design sites can also.
- Better UI & UX Design
- Use phone’s built-in features
- Help users focus on core content
- Increase reach and visibility
- Easy Navigation
Image Source: TruConversion
Portability & Usability
A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.
Making Mobile a Priority
Google has favored mobile-friendliness in its SERP rankings. mobile responsiveness is more important than ever for pleasing Google and acquiring organic traffic. With Google’s latest major algorithm update, the company enacted significant penalties for websites failing to meet its standards for mobile-friendliness.
If you are serious about improving your organic traffic (or simply not losing it), you need to optimize your website for mobile.
According to StatCounter“In Oct 2020, 50.33% of all website traffic worldwide was generated through mobile phones. It’s true that the importance of mobile-friendly web design has been increasing for the past several years, and that trend doesn’t seem to be slowing down anytime soon.
Mobile Payments
Mobile payments are also referred to as mobile money, mobile money transfer, and mobile wallet. Instead of paying with cash, cheque, or credit cards, the consumer can use a mobile phone to pay for a wide range of services and digital or hard goods. There are numerous mobile payment services to choose from and they all promote the latest technological advances, services, and features. Online sales, smart devices, and mobile payments are not only changing the way consumers find and pay for goods and services, but they are also changing the way payment processors .acoording to globalpaymentsreport 1 Billion people are predicted using a mobile payment app worldwide in 2020.
Image Source: spglobal
Here we can discuss mobile payment services.
PayPal
PayPal here is a mobile pos for merchants making payments rather than users purchasing services. While traditional payment services required payment software and hardware such as pos or barcode readers making it a burden for small-scale stores to install and maintain, get started paying with PayPal from your mobile devices, tap the button at the bottom right like you normally would add a card, then select “add other payment methods.” PayPal may ask you to load funds to your account if you have not already. Google pay is currently only able to pull from your PayPal balance for transactions, but eventually, any cards you have saved on your PayPal account will also be supported.
Google Pay
Google has made online payments a whole lot easier. Google Pay has also integrated with several banking apps around the world to make using the system almost seamless. Now, many customers will be able to add cards to Google Pay from their mobile banking apps at the tap of a button. Currently, the number of banks that have in-app integration is limited.
If you make purchases via a web browser — Google Chrome, Safari, or Firefox, or your phone, you’re in luck. Google is adding support for Google Pay for sites that choose to integrate its application programming interface, making the checkout process less of a hassle.
Mobile Wallets
A mobile wallet is a virtual wallet that stores payment card information on a mobile device. Mobile wallets are one of the fastest-growing trends concerning the future of mobile payment technology. A mobile wallet stores credit card, debit card, coupons, or reward card information. That’s because mobile wallets offer speed, convenience, and security for consumers.
Social Shopping
People like to be on their phones. They like to scroll Instagram, Facebook, Snapchat, and many other social media sites. With so many eyeballs on social media, it’s only natural that businesses attempt to market to such a massive audience. They can simply click a shop now button and start buying—all without leaving the app.
2020 India Mobile Payments Market Report
Data Source: spglobal
Benefits of Mobile-First Website Design
Improve User Experience
People everywhere use Mobile devices to do everything simple information to purchase anything. It changes from an even design to a vertical configuration, bringing on a different display of content and pictures. Responsive website design Controls the webpages to properly fit the screen of the gadget utilized, Contracting the picture and Content sizes rather than keeping a Constant structure.
Increase in Sales
Web-based purchasing is developing amazingly, on an ever-increasing number of Customer are utilizing their mobile devices to buy merchandise on the web. It benefits your reputation. Not just online, but offline as well. People will take note of a website they have a great experience with – and they will also take note of a website they have a bad experience with.
Improved Search/SEO performance
Another one of the advantages of responsive web design is improved search engine rank like Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Increased Average Time on Site
As with everything that exists online, it is about time. You have a limited amount of time to capture a website visitor’s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile-friendly, you increase the chance of converting visitors into customers.
Social Media Referrals Are on a Mobile
91% of mobile internet access is used for social activities. As social media continues to grow and evolve, it’s finding its primary hub on mobile devices. If your business is involved in social media marketing of any sort, there is a better than average chance incoming traffic will be accessing your site via mobile devices.
Robots Meta Tags on the Mobile Version
According to Google robots meta tags at the mobile version as those on the desktop version. If you use a different one on the mobile version (such as noindex or nofollow), Google may fail to index or follow links on your page when your site is enabled for mobile-first indexing.
Mobile-First Website Redesign
A website is the face of your business. Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing. Mobile devices are the preferred way to access content online. As a result, search engines like google are taking notice. Everything from internet browsing to major purchases is taking place on phones and tablets and you don’t want your business to be ignored. Customers now research, compare, and buy products and services online more than ever.
Benefits of a Mobile-First Website Redesign
- Improved branding
- Better search engine rankings
- Improved information flow
- More leads and sales
- Increase revenue and reduce costs
Conclusion
The desktop computer is dying. Mobile responsiveness is not enough to keep mobile users on your site.
Taking the mobile-first approach has evolved from an option to a necessity. As the standard for consumption in the online world tends ever more heavily toward mobile devices, leverage these are best practice techniques to your benefit.
If you have any ideas about creating a website design for a mobile app, contact us. We are always happy to share our experience with you.
