New Year, New Website Design Trends 2021.
Website Design Trends and technologies shape the environment and published daily, When talking about website design & development, you must consider the full spectrum of possibilities that the internet online presence. If you want to serve your target audience better and provide the best user experiences, you need to take the next step and completely improve your web design idea and focus. There are many factors that will lead to this website design trends in upcoming times, such as:
- Social distancing device due to covid19
- Beginning of 5G network architecture, and
- Improved and efficient functioning of AI, ML & allied technologies
While everyone is reflecting on the year that was and looking ahead to the year that will be, let’s take a look at some of the best website design trends we will likely see when we turn the calendar to 2021. We want to share some of the latest innovations, digital technology trends, standards, and predictions for 2021.
We have described the website design trends that will dominate 2020, along with some proposals on how to successfully implement them in your creative website design.
Material Design Trends
One of the recent trends in web technology, Material design is clearly the next big thing in website design trends in 2021. Material design is a design language developed by Google’s, It is an Android-based design system may have started as a mobile device interface, but has exploded in popularity and usage, regardless of platform and device sizes. Mobile precepts are fundamental, but touch, voice, mouse, and keyboard are all first-class input methods. Designers optimize users’ experience with 3D effects, realistic lighting, and animation features in the immersive, platform-consistent graphical user interface (GUI).
Example: Let see Waaark material design.
”Unlike real paper, our digital material can expand and reform intelligently. Material has physical surfaces and edges. Seams and shadows provide meaning about what you can touch.
— Matias Duarte, VP of Material Design at Google
Motion Design in User Interface (UI)
Motion design provides guidance to the user of an application or Web experience by using animations to communicate to the user where to focus, what to do next, or what is most important on a web page. Now, users can rely on animation instead of static visual signs to guide them through an app or web experience. Ultimately, Motion perfectly accents the way the product works.
Let see the example of Motion Design User Interface (UI):
This Motion Design animation adds some fancy to the account page while still staying on-brand. For users who need to register for an account, the fisherman looks like he’s drowsing off as he’s waiting to catch a fish; however, if you choose to log in with an existing account, the fisherman stands tall as he shows off the fish he caught.
As web designers, we can create a pleasant and positive UI & UX experience for the user to fulfill this goal. Motion can support both functionality and aesthetics and creates another layer of character and improve user experience on the website.
Smart Background Video
Websites generally are storytelling tools and, storytelling can be more effective when visuals and motion are involved so the ideas and emotions can be transferred to the visitor easier. We’ve seen businesses implementing video on their websites. In 2020, this trend will grow even more with the endless possibilities of 3D graphics and HD quality videos to build that impression of real-life experience.
According to us, people love the video as statistics show mind-blowing numbers of video consumption online. The almost cinematic experience draws users in and can be highly engaging with the right video clip. To make the most of this background design trend, look for a video that has a lot of movement and action.
This trend has been surfacing as a way to reduce clutter on websites, simplify navigation, and make the user experience more efficient. The minimalistic design includes several sub-trends that are prominent on the web today including flat design, use of iconography, heavy focus on typography, and more inclusion of white space between visual elements.
Micro Interactions & illustrations Animation Trend
Website UI Design is one of the most important factors for any website’s online presence. Micro-interactions help you intuitively guide users through your website and give everyday UI interactions an excellent feel. We sure you have noticed these little animations when you press a button, move the mouse over an image, or scroll through a website. Micro-interactions can greatly improve your website’s user experience if they integrate seamlessly with your web design, user interface, and other animations.
When we design a micro-interaction and animation, we need to check whether it is truly important and vital to the user’s experience. Otherwise, it has the potential to distract the user from using your product effectively or become visual noise.
Thumb-Friendly Mobile Navigation
According to google 52% of all web traffic is now viewed by mobile devices. On March 26th, 2018, Google officially announced that they would be using mobile-first indexing. In 2021, web design will be focused on creating sites that are thumb-friendly, because good mobile navigation makes it easy for people to find what they need, without bogging down page speed or cluttering the screen. It also needs to keep PageRank flowing to the important pages that you want to rank well in search Google knows if your website isn’t designed and listed to run on a mobile device, Google is constantly dropping your website ranking.
For these simple reasons, in 2021, thumb-friendly navigation is more than just a web design trend. It is just as important as responsive website design or Search Engines Optimization.
Here is a great graph showing the thumb-friendly areas of a phone screen:
As most people use their mobile devices with a single hand, you can see the image of why this is going to be so important. Every Customer navigates the site with the help of their thumb and a single finger. Actually, this is one of the main reasons why all the famous companies are decided to create new mobile devices with bigger screens.
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Bold Color Trends
Customers Visiting a lot of websites every day, which means they’re constantly seeing, innovative, and well-designed creative websites. With one of 2021’s most leading web design trends: color! Bold, bright, saturated colors help your brand stand out from the soft neutrals colors, These trends allow you to add more visual sense to the information, category, subject, service, or product. Apart from the usability aspect, this website trend adds a modern view to website design.
For example, Apple actively implements bold fonts for its website headings, especially on product pages. This way, the company emphasizes the high quality of its goods.
Image Source By Apple
Accelerated Mobile Pages and Load Speed
Accelerated mobile pages are all about web page speed. One of the most important web design trends has been steady and powerful enough to motivate Google to create the Accelerated Mobile Pages, an open-source effort to help optimize websites for mobile browsing. In December of 2015, Google said that Accelerated Mobile Pages might become a ranking factor. AMP was initiated by Google to ensure that the desktop websites are able to match up to the amazing user experience provided by mobile websites.
In the future, we’ve 5G internet technology and most brands choose to develop native apps to make the user experience better, and the AMP gives companies a chance to save costs on UI, UX and reach users with any internet speed. When you check your website performance, services such as GTMetrix and Page Speed Insights you the exact response time of your server. We recommend testing the response time of your own website against similar websites. High-speed websites will help you offer the best user experience to your visitors.
We focus on “conversion, conversion, conversions.” Website loading times are a standard metric we look at to ensure a good user experience.
Image Source By FindAuction
Image Source By Google
Interactive Three-Dimensional Element
Here is the next most interactive web design trend in 2021 that exploded on big doors thanks to massive technological advancements in recent years. Websites are rarely completely static anymore and if a site does not employ any sort of interaction then chances are it is not going to be very successful. Even the most subtle 3D effects and parts of your site that make the visitor feel more engaged can take your web presence to the next level and many websites are taking advantage of this.
These are just a few of the trends that are dominating the interwebs but they are constantly changing and new ones are surfacing all the time.
Image Source By Midwam
Virtual Reality (VR) and Augmented Reality (AR)
The next generation of ecommerce websites and online stores will need multi-specialization in both physical and digital presence. Almost at the end of 2020-2024 ar and vr market will accelerate 25% to 35%. Ar and vr can be used on wearable technology, smartphone apps, desktop sites, and mobile sites, from applying filters to images, to trying on clothes and automotive industries. One of the benefits of ar is that it offers a completely 360 experience that desktop computers simply cannot match.
Image Source By Kia
Why Use VR, and AR in Web Design and Development?
- Easy content creation
- Browser adoption
- New possibilities
- Virtual Experience
Typography
The current trend in typography today is dramatic typography — a typeface that draws attention rather than hides from it. The bold and attractive fonts & typography can make your website reach out from the crowd. In 2020, sites will increasingly use huge UI/UX elements, including typography, to provide simple and quick communication. Moreover, enlarged typography will sometimes replace the main image and perform not only functional but also decorative tasks (which are quite important too).
The first example of typography can be seen in the Gutenberg Bible, which kick-started a typography revolution in the west.
Good typography will establish a strong visual hierarchy, provide a graphic balance to the website design, and set the product’s overall tone. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience.
As we say, “the first impression is the last impression”, so your website’s first impression should be intuitive, engaging, and attractive.
Let’s See examples of websites that have already become a part of this trend.
Image Source By Moooi
Why typography is so important?
- Typography builds brand recognition
- Typography influences decision making
- Typography holds the attention of the readers
Final Thoughts
Many new website design trends continue to emerge with each passing year. I certainly hope the trends above can light a spark in designers both new and seasoned to the field. Web design is now more in demand than ever before, and a good designer should be able to deliver based on current trends and best practices.
